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Morning
TH1 Magazines Canada
9:00. - 11:10 a.m.
Check Your Ego at the Door: Masters Critique Your Magazine
What do other magazine people think of your publication? Can it be improved? You’ll find out in this session. Our panel of experts assesses your title and gives you the lowdown in a collegial, group post-mortem (it won’t hurt a bit!). Please note: Participants must submit their publications for review in advance. We will contact you with instructions.
Moderator: Terry Sellwood is General Manager of Quarto Communications, publishers of Cottage Life and explore.
Speakers: Sharon McAuley is VP, Group Publisher of St. Joseph Media’s Urban Group, whose portfolio includes Toronto Life, Ottawa Magazine and WHERE Canada. Rick Boychuk is Editor of Canadian Geographic, which under his leadership has been nominated for more than 50 National Magazine Awards. D. B. Scott (David), President of Impresa Communications Ltd., works as a strategist, consultant, market researcher and teacher.
TH2 Magazines Canada
9:00 - 11:10 a.m.
Be a Better Boss: Successful Management Strategies
A good boss builds constructive relationships and leads well. Learn from management professionals about creating a personal vision of leadership, managing change and decision-making, generating insights for sustaining confident leadership and growth, identifying effective leadership styles and developing practical skills for transforming mediocre work into quality performance.
Speakers: Alicia Pace, co-founder of Dulcinea Consulting Inc, has developed and applied an interest in whole systems analysis, effective communication, and change management with a passion for unique intervention design and experiential learning workshops. She is the former Publisher of ascent magazine. Diane Davy, formerly President of Key Porter Books, President of NextMedia, President and Publisher of Owl Books (now Maple Tree Press) and Publisher of the OWL family of magazines, is President of Castledale Inc., a consulting company specializing in providing marketing strategies and services to the cultural industries.
TH3 Magazines Canada
9:00 - 11:10 a.m.
The Power of Print: Starcom USA’s
Brenda White
In this exciting session, Brenda White from Starcom USA will discuss the big picture issues facing publishers today. Conventional wisdom says that digital is dynamic and print is passé, and yet print is still a compelling medium. Come hear her perspective on the hot topics and the trends for print advertising, and learn how others are facing the challenges and profiting.
Speaker: Brenda White is the media director of Starcom’s Magazine Investment Group, responsible for negotiating and planning all of the agency’s print advertising activities. She is a print investment veteran, managing a vast portfolio of clients that include Sara Lee, Canon and Morgan Stanley. Over the last 14 years, she has left her mark on Starcom’s most prestigious print clients: Philip Morris, Procter and Gamble and Kellogg’s. White’s innovator reputation has caused publishers to flock to Chicago to gain insight from her on the future of print.
TH4 Magazines Canada
9:00 - 11:10 a.m.
Crossing Media: Maximizing the Power of Print & Online Advertising
There’s no need to pitch one against the other! This session teaches how to integrate Web sales with print sales for the best of both worlds. Learn how to structure a proposal based on client objectives and to develop a brand campaign versus data capture/lead acquisition. Best practices and case studies demonstrate how advertising in both print and online can work together to drive consumer attitudes and behaviour.
Speakers: Kim Machado is General Manager of CanadianBusiness.com. Prior to joining Rogers, she was Director of Content Development at St. Joseph Media, overseeing eight Web properties including WeddingBells.ca, FashionMagazine.com, Fashion18.com, Wish.ca, TorontoLife.com and Where.ca. Kerry Mitchell is a VP of Rogers Publishing and Publisher of Chatelaine and Châtelaine. She is the former Publisher of PROFIT and the former CEO of InBusiness Media Network Inc.
TH5 Magazines Canada
9:00 - 11:10 a.m.
The Art and Science of Buzz: Increasing Brand Awareness
Budgets, resources and lack of time are mere excuses! This session will show you the most effective ways to promote your brand and increase its power. Learn about the reliable tools, tips and techniques you can use to increase the presence of your brand on TV, radio, the net and a variety of print products. Don’t know how to turn a three-word quote into millions of impressions? You will after attending this session!
Speaker: Prior to joining The Hockey News as Publisher in 2002, Gerald McGroarty spent 17 years in broadcasting with CHUM Radio, The Score Television Network and Telemedia/The Fan 590 in various management roles including National Program Director, Executive Producer and Creative Director.
TH6 Magazines Canada
9:00 - 11:10 a.m.
Surfing for Subs: The Joys of Online Circulation Management
Got Post-PAP Depression? Make the world of online circulation your happy place! Not only is the Internet still an untapped source of subscriptions but net subscribers maintain their own accounts, respond to renewal notices, and give subscriptions to friends, all without postage costs or leaving the comfort of their own home. Not yet getting the most out of cyberspace? Come see how online subscriptions can work for you.
Speaker: Stuart Shaul is currently General Manager, eCommerce in the Consumer Marketing Group at Rogers Publishing Limited. He is responsible for overseeing all online activities for Rogers consumer publications as they pertain to consumer marketing. He has been at Rogers Publishing for nine years.
TH7 CSME 9:00 - 11:45 a.m.
Cover to Cover: Secrets of Smart Editorial Packaging
To compete in the current magazine market, you need to know how to do more than edit. You need to know how to “package.” This workshop is perfect for all editors and art-directors looking to put more “pow” into their publications. Just a few of the things you’ll learn include:
- The A-to-Z of packaging techniques — from the most basic sidebars to the “Wow, how’d you think that up?”
- How to think both literally and laterally when packaging a concept
- The 10 Dos and Don’ts of magazine packaging
Speaker: New-York-based writer/editor Dale Hrabi has held executive positions at Maxim, Details, Mademoiselle, Us Weekly, Radar and currently writes a column for Toro. He’s been packaging major consumer magazines for over 12 years.
Afternoon
TH8 Magazines Canada
2:15 - 5:00 p.m.
New Trends in Circulation Sources
Balancing a magazine’s circulation sources is a lot like alchemy — get the right mix and you’ve got gold! Discover the latest industry trends on response rates and costs for subscription sources. Learn to boost the effectiveness of your best sources and explore new sources without breaking the bank. This session is a must for new and seasoned circulators alike, as well as small and mid-size publishers and marketers.
Speakers: Eithne McCredie is VP of Abacus Circulation and the first recipient of CMAC’s scholarship in 1989. She conducts seminars for many industry associations and is a Magazines Canada Travelling Consultant. Jon Spencer is Abacus’s fulfillment expert and data guru and is Circulation Manager of Ski Canada and Opera Canada. He currently assists Canadian HR Reporter and New Internationalist with circulation marketing and has conducted research on circulation issues for the Department of Canadian Heritage and Magazines Canada.
TH9 Magazines Canada
2:15 - 5:00 p.m.
Copyright Law Reform and Your Digital Rights
Copyright law reform will impact print publications — particularly those using Web sites to promote their content. How will the proposed reforms to the Copyright Act affect magazine content? Need help understanding how to make digital content available on your Web site without losing commercial control? Get the deal straight from the horse’s mouth in this one-stop copyright session.
Speakers: Maureen Cavan is the Executive Director of Access Copyright, The Canadian Copyright Licensing Agency. Previous roles include CEO and Publisher of Saturday Night, General Manager of National Post Business, Publisher of Harrowsmith Country Life and Associate Publisher of Canadian Living. Roanie Levy, an intellectual property lawyer, is Access Copyright’s Director of Legal Affairs and Government Relations. Roanie has gained considerable expertise working with the Department of Canadian Heritage and Industry Canada on copyright and patent issues. She is one of Canada’s leading experts on collective copyright management.
TH10 Magazines Canada
2:15 - 5:00 p.m.
Magazine Triage: Symptoms of — and Cures for — an Ailing Publication
Advertisers fleeing? Renewals flagging? Newsstand tanking? PMB plummeting? Knowing what to do and how and when to do it can get you out of a bad situation and get your magazine back on track. Come and learn what our panel of professionals do when things hit the fan.
Moderator: Sharon McAuley, Publisher, Toronto Life
Speakers: Jaqueline Howe is VP, Group Publisher for Transcontinental Media.
Her impressive magazine portfolio includes Style at Home, Outdoor Canada and The Hockey News.
Franca Nassivera is the Circulation Director for Reader’s Digest and Sélection. Her career at Reader’s Digest Canada spans 19 years and includes the 2004 launch of Our Canada. Maureen Murphy is VP, Consumer Marketing and Operations at Canadian Geographic Enterprises where she manages the circulation department, the merchandise retail and publishing programs, and the New Media department. Chris Emery is the VP of Corporate Sales for Rogers Consumer magazines. He began his career in advertising sales with Chatelaine in 1984.
TH11 Magazines Canada
2:15 - 5:00 p.m.
The Semiconscious Semicolon: How to Avoid Copyediting Blunders
Achieving clarity, consistency and accuracy in editorial content is crucial for magazines. Errors in spelling, grammar and punctuation are more than embarrassing — they can have serious consequences. This session is the perfect refresher on the common faux pas of the English language.
Moderator: Mary Newberry is the Managing Editor of Descant and teaches in the Book and Magazine Publishing Program at Centennial College.
Speakers: Ruth Hanley joined the Chatelaine editorial team in 2005 as Copy Chief after spending 13 years at the clinical journal Pharmacy Practice. Patti Tasko has been at Canadian Press for 25 years, currently as Senior Supervising Editor and Editor of The Canadian Press Stylebook. Bernadette Kuncevicius has worked as a fact checker, copy editor and editor with many publications including Maclean’s, Canadian Business and CA Magazine.
TH12 Magazines Canada
2:15 - 5:00 p.m.
E-Publishing: Making Your Mark
E-newsletters, digital magazines, blogs, enhanced websites, content management systems and more. What works for other magazines? Who is providing what service at what price? How does it work for advertisers? How does it work for readers? Does it work? Get with the e-publishing program as this session reviews the best and worst of magazines in cyberspace.
Speaker: Louise M. Clements is VP, Interactive, Consumer Publishing at Rogers Publishing Limited and has a wealth of experience in Internet development, sales management, technical expertise, media marketing and product development. Her winning record of accomplishments include managing and growing multi-million dollar Web-based properties including AOL, Sympatico and Rogers, launching and managing new media products at Rogers, CTV and Corus, and building and motivating Internet advertising sales teams across Canada and the U.S.
TH13 CMC 2:15 - 5:00 p.m.
The All New Newsstand Cover Quiz Workshop — Scott Bullock and Alexandra Cooper
Back by popular demand, the CMC’s informative and interactive seminar that’s guaranteed to help minimize mistakes and maximize your magazine’s newsstand performance. Scott Bullock and Alexandra Cooper host this session to help you learn the leverage points of great covers. Find out the dos and don’ts of cover “real estate” and sell lines that sizzle. Clean vs. cluttered, photos vs. illustrations, skybars and starbursts, premiums and contests... by the end you’ll know what works and what doesn’t.
Match wits with industry experts, as everyone dissects Canadian covers that worked and failed — and why! Faster-paced and all new, with double the number of covers, more real-life examples, and lots more fun!
TH14 Magazines Canada
2:30 - 4:00 p.m.
International Speaker: Victor S. Navasky
Victor S. Navasky has served as Editor, Publisher and now Publisher Emeritus of The Nation, which he joined in 1978. The Nation, the oldest weekly American magazine, is considered a hallmark of critical and independent thought in its coverage of politics, culture, books and the arts. Navasky was the Editor of New York Times Magazine in the 1970s and the Founding Editor and Publisher of Monocle in the 1960s. As the George Delacorte Professor of Magazine Journalism at Columbia University, he directs the Delacorte Center of Magazines and chairs the Columbia Journalism Review. His books include Kennedy Justice, Naming Names and most recently, A Matter of Opinion, of which The New York Times said “[It] deserves shelf space beside George Gissing’s New Grub Street for its account of the lives of the inky wretches who fill the columns of little magazines with big thoughts...”
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